This Logo was created for a start-up design company meant to target women.
I created a lettermark logo for Roots, an all-American food brand that prioritizes fresh ingredients and a nostalgic yet modern feel. The design uses a clean, bold typeface in green to symbolize freshness and authenticity. Keeping embroidery in mind, I ensured the logo remains clear and legible on uniforms while maintaining the brand’s balance of innocence and realism.